NEWS9 July 2021

Empower Translate unstructured data unit established

Data analytics News People UK

UK – Research localisation agency Empower Translate has formed a department focused on response localisation data.

The company has appointed David Bunn, formerly of Quadrangle and GfK, to lead the data unit.

The team of 10 will produce project management tools for response coding and theming, verbatim localisation and multi-market adverse event reporting (AER).

Bunn said: “Localisation costs for response data can quickly run away from researchers. Empower recognised the opportunity to provide streamlined, time- and cost-saving services for coding, verbatim and AER.”

Dan Peachey, managing director at Empower, said: “With 20 years of experience in data collection operations, David is well-positioned to ensure our solutions run smoothly and undergo continual development.”