NEWS5 August 2013

Effective Measure to provide metrics for India’s TIL

Asia Pacific New business

INDIA — Media planning and audience profiling provider Effective Measure has partnered with Indian internet network Times Internet (TIL) to deliver analytics and metrics for its online readership.

Under the agreement, TIL will add a deeper dimension of measurement for understanding online readership profiles, audience spending habits, media consumption and behavioural patterns of the digital community across its portfolio of online news, entertainment and lifestyle sites.

TIL is the first Indian publisher to implement Effective Measure’s audience platform and the contract win also marks the entry of Effective Measure into the Indian digital media sector.

“With a burgeoning internet population and a strong appetite for online entertainment, retail consumption and information, the need for reliable, deep and robust data on audience measurement is paramount to the Indian media industry’s evolution. Effective Measure is proud to share its audience measurement experiences from emerging markets around the world to India,” said Effective Measure regional MD India, Abhimanyu Sareen.