Effective Measure names new global measurement scientist

Akay joins Effective Measure from Roy Morgan where he was most recently a statistician methodologist.

The company said that Akay’s appointment “marks the international redeployment of executive resources, with former global measurement scientist John Davis returning to the US as Effective Measure’s research and measurement consultant-at-large”.

Tony Eustace, group director for media, said: “Effective Measure is fortunate to attract some of the brightest talents in the data measurement field and we are proud to have Taylan join our global team. John Davis has brought a wealth of insight to our Australian team and global operations and will continue to assist in guiding Effective Measure’s growth and competitive development from his US post.”