NEWS11 April 2012

Effective Measure makes Asian appointments

Asia Pacific People

SINGAPORE— Online audience measurement firm Effective Measure has appointed three senior executives in Asia as it looks to strengthen its position in the region.

Co-founder and SVP of of market development James Robertson has relocated to Singapore and is joined by southeast Asia regional director Dinesh Arasaratnam, who has moved from a similar role in the Middle East and North Africa.

Lastly, Abhimanyu Sareen has been appointed vice president for India after running an import house in Australia for the last eight years.

Chairman Richard Webb said: “Investing in emerging Asia is one of Effective Measure’s top priorities. With a proven, dedicated team now in place in Asia’s media hub, Singapore, we look forward to significantly expanding our investment and presence in this fast-moving region while contributing to digital best practices.”

Pictured left-to-right are James Robertson, Dinesh Arasaratnam and Abhimanyu Sareen.