Reporting to Tony Eustace, group director for brand and data insights, Davis will be responsible for the development of Effective Measure’s global measurement and data intelligence strategies.

Davis was formerly founder and managing director at US-based Lazarus Group, an operational marketing research development company that counted Dell Computers and American Express among its clients.

“As we look to take the next leap forward in actionable data insights, we recognise the need to have our methodological considerations keep pace,” said Eustace.