EE’s Nick Bonney joins O2’s Sally Cowdry at Camelot

Bonney joins Camelot at the same time as Sally Cowdry, O2’s marketing director, who is set to take up the role of marketing and consumer director at the National Lottery operator.

Their appointments come as Camelot prepares to increase lottery ticket prices, which will rise from £1 to £2 in the autumn. Gauging player response to this and evaluating its impact is likely to be one of Bonney’s initial tasks.

Bonney has been in his current role at Everything Everywhere since the merger of the Orange and T-Mobile businesses more than two years ago. Prior to that he was UK market insight director for Orange but has held various roles at the firm since 1999.

Everything Everywhere has yet to appoint a replacement for Bonney.