NEWS21 September 2012

Edelman Berland appoints Schneider to UK analytics role

People UK

UK — Edelman Berland, the insights and analytics subsidiary of Edelman, has appointed Ben Schneider to lead its UK media measurement and analytics team. He starts his role on 1 October, reporting to James Turner, UK managing director.

Schneider leaves his current role as director, strategy and business development at Report International to take on this newly created role. Previously he has held positions at Dow Jones, Cision and CARMA International.

Pauline Draper-Watts, global communications and media analytics lead, said: “Ben really understands the importance of delivering value and insights to our clients through well-structured media analysis, demonstrating the impact of their communications programmes.”