Ebiquity launches Total View Attribution

Total View Attribution will mean advertisers can evaluate the impact of the range of channels, including broadcast and digital, and how they work together, including the specific contribution of each digital channel.

Mike Campbell, head of international effectiveness, Ebiquity, said: “The Total View Attribution service provides a multi-channel solution for advertisers, putting digital media effectiveness in context with offline media.

“The service will enable clients to improve the ROI of their total media investments in an independent, efficient and transparent manner. We are looking forward to working with clients across geographies and industries to improve their profitability.”