Ebiquity launches digital ad tracking platform

The platform was first released in Australia at the beginning of the year and is now set for its UK launch.

The company said the platform allows subscribers to track competitors’ media strategy, messaging and tactics, including how much and how frequently they are spending, how their ads appear in situ, and their position on the web pages.

It reports on a number of digital ad formats such as web page takeovers, interactive media and embedded video, as well as traditional display. It also gives an estimate of ad expenditure.

Portfolio Digital will be rolled out to selected markets in Europe and the US later in the quarter.

Morag Blazey (pictured), managing principal, Market Intelligence, Ebiquity said: "Being an effective marketer has never been more challenging, and we believe Portfolio Digital will help our clients achieve new, deeper and unique insights into how other advertisers are using online advertising as part of their communications campaigns."