UK – Independent marketing and media analytics consultancy Ebiquity has launched Strategic Media Consultancy as part of its growth acceleration plan.

It will sit in its media value management division and be led by Laetitia Zinetti who joined Ebiquity in 2010 as managing director of its French business. Prior to that she was head of media for Nissan in Europe.

Zinetti said: “Advertisers are under ever-increasing pressure to improve the efficiency and effectiveness of their marketing spend. Our consultants across the world will help them to improve all aspects of their media strategy and operations from data management and analysis to the selection of technology providers and agency partners.”

The Strategic Media Consultancy team will be spread across Ebiquity’s offices in 14 countries and will advise clients on data, adtech, operations, agency management, strategy and training.