The new division will advise clients on marketing technology and customer data, especially to help them evaluate programmatic.

Ebiquity|Tech will be led by managing principal, Tim Hussain (pictured). Other appointments include: Matt Girling, previously head of media and data at Amnet and head of digital investment at Amplifi, Dentsu Aegis, as head of Europe; Jason Liew, previously at Collective and now director of ad technology; Georgina Hughes joins from Amnet and Time Inc, as director of media supply and data consultancy; and Maya Arber has been promoted to director of UK Tech consultancy and European operations.

The Ebiquity|Tech consultancy practice will work alongside established teams in Europe, the US and APAC, building on existing Ebiquity relationships with major technology providers.

Michael Karg, Group CEO, Ebiquity, said: “The dedicated technology consultancy practice builds on the back of real client demand for impartial advice around data, marketing and advertising technology. This launch is a natural extension of our service offering and further strengthens our position.”