NEWS22 May 2019
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US – Data services business Dynata has launched a unit focused on developing first-party data solutions following its acquisition of Reimagine.
Dynata Solutions has been established to expand the company’s data services in media, advertising, CRM and activation and boost innovation in its existing products, using AI to create automated and self-service tools.
Hugh Davis, co-founder of Reimagine, has been appointed as president of the new unit.
The company has also reorganised its sales and operational units into one integrated structure. Keith Price, co-founder of Reimagine, has been named president, customer experience, Americas. He will lead the company’s approach to customer experience for clients in the Americas region.
Gary Laben, chief executive, Dynata, said: "The creation of Dynata Solutions will accelerate product innovation to meet the data-centric marketing needs of our clients, and greater alignment around our customers in the Americas will enable us to improve execution and increase efficiency for their businesses."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Julian Adams of @decodingloyalty reflects on how drawing on social identity can help marketers to challenge the sta… https://t.co/TcdyOopBeL
Google tests AI chatbot https://t.co/mLfLNNmDeN #mrx #marketresearch
Insight Association seeks clarity on Colorado Privacy Act https://t.co/9IBlTufUNb #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Behavioural Scientist – Leading Innovation Consultancy
£35–40,000
Hasson Associates
SRE – Probability and Survey Unit
£33000–36000
Spalding Goobey Associates
Research Manager – International Social Affairs Research
£40,000 – 46,000 + bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @amsr_uk: NEW BOOK LAUNCHED on "British love affair wd pets" uses Archive as a source "From pet economics to pet cemeteries, this wo…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments