NEWS14 September 2023

Dynata hires first commercial chief

News North America People

US – Panel company Dynata has appointed technology executive Brad Brockhaug to the newly created role of chief commercial officer, developing and leading the global commercial strategy.

brad brockhaug, dynata

Brockhaug (pictured) will have a key focus on achieving sustained revenue growth and expanding Dynata into new markets.

He is responsible for managing the company’s go-to-market approach, ensuring customers get the most value from its products and services, and will also supervise and promote innovation in functions including product development, marketing and sales.

Based in New York City, Brockhaug has spent around three decades working in commercial leadership. He was previously chief revenue officer at ANC, and prior to that, held leadership positions at Sports Illustrated Play, Microsoft and Nokia.

Dynata chief executive Mike Petrullo said the creation of the role highlights a “commitment to innovation and adaptability” and will allow Dynata to “better align our strategies with evolving client needs, enhancing our competitive edge”.

Petrullo said: “Brad’s wealth of global leadership experience will further enhance Dynata’s ability to deliver high-quality data and actionable customer insights to customers.”