This collaboration means that brands can use Dynata’s 62m consumers and business professionals together with CMNTY’s online community-building capabilities, so their customers can share opinions and sentiments on products, services and other activities.

CMNTY Platform combines online quantitative and qualitative data collection methods. It allows companies to host online group discussions, co-creation sessions, surveys, mood boards, heat maps and private messaging.

Maxim Schram, founding CEO of CMNTY, said: "People belonging to an online community give companies permission to ‘see’ into their lives. This allows brands to develop a deeper understanding of customer needs by establishing stronger and more authentic connections with real people. By integrating Dynata’s rich first-party data set into our software, we enable our clients to find the right connections in just a few clicks."

Hugh Davis, president, Dynata Solutions, added: "Adding Dynata Communities, in partnership with CMNTY, will help our customers gain deeper understanding of their consumers leading to higher retention and brand loyalty, ultimately leading to revenue growth."