NEWS15 April 2019

DWA appoints Jolliffe as GM

B2B News North America People

US – Merkle-owned B2B media and marketing agency DWA has made Mollie Jolliffe its senior vice-president and general manager of its San Francisco office.

Jolliffe, an experienced analytics expert  has been with DWA for nearly five years, leading data strategy and analytics for some of the agency’s largest clients, including NetApp, Cisco and Intel.

Before joining DWA, Jolliffe was an online marketing consultant for RSO Consulting and has also worked at Jellyfish Online Marketing.

Roland Deal, DWA’s president, Americas said: “Mollie brought our media, performance marketing and analytics teams together to create a unified measurement infrastructure, showcasing the leadership we need to head our San Francisco office. She will help us attract the very best talent and enable us to enact true people-based marketing.”