DWA appoints Jolliffe as GM

US – Merkle-owned B2B media and marketing agency DWA has made Mollie Jolliffe its senior vice-president and general manager of its San Francisco office.

Jolliffe, an experienced analytics expert  has been with DWA for nearly five years, leading data strategy and analytics for some of the agency’s largest clients, including NetApp, Cisco and Intel.

Before joining DWA, Jolliffe was an online marketing consultant for RSO Consulting and has also worked at Jellyfish Online Marketing.

Roland Deal, DWA’s president, Americas said: “Mollie brought our media, performance marketing and analytics teams together to create a unified measurement infrastructure, showcasing the leadership we need to head our San Francisco office. She will help us attract the very best talent and enable us to enact true people-based marketing.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts