Drummond Madell adds a dash of Relish to company brand

The name change follows the departure of senior partner John Madell, who recently sold his share of the business to Monique Drummond.

Drummond is now sole owner and managing director of the firm. She said of the rebrand: “The name reflects our passion for the industry and what we do, but changing to Relish is more than just a simple case of rebranding – it’s a real statement that we are doing things differently, have new people and new methods.”

Head of quantitative Louisa Carey Yard, who joined the firm in October following a stint at Hall & Partners, leads the Relish North office alongside Richard Brown, qualitative account director.

Meanwhile, ex-Synovate researcher Hetta Bramley and Simon Thompson have been appointed as new directors.