DoubleLoop joins Mixpanel
In a blog post from Jen Taylor, chief executive at Mixpanel, the firm said that the companies’ combined platform would provide users with analytics, AI automation and strategic analysis.
San Francisco-based DoubleLoop uses AI to support the process of surfacing and structuring metrics, and runs a Metric Trees product to help visualise company metrics.
Edward Hsu, chief product officer at Mixpanel, said that “teams proficient in digital analytics still lack the context of how their work impacts business objectives”, adding that the new acquisition would strengthen the Mixpanel platform.
Dan Schmidt, chief executive at DoubleLoop, added that as part of Mixpanel, DoubleLoop could better “connect business goals directly to user behaviour – at a scale that empowers thousands of teams to know with confidence which levers truly drive growth”.
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