NEWS14 October 2011

Double deal for Rentrak

New business North America

US— Media measurement firm Rentrak has struck an expanded deal with Fisher Communications and added Shorts HD as a new customer.

Fisher Communications has renewed its StationView Essentials contract for its CBS and Fox affiliates in Bakersfield, California and added its ABC affiliate KOMO-TV in Seattle, Washington.

Meanwhile, short-form movie company Shorts HD has signed up to use Rentrak’s TV Essentials service to better understand its audience’s viewing habits.