NEWS11 November 2016

Dolan and Tatta unveil audience measurement analytics business

Data analytics News North America

US — Former Cablevision executives Kristin Dolan (pictured left) and Ben Tatta (pictured right) have announced the launch of 605, a new audience measurement and analytics business. 

This follows the news that Dolan Family Ventures (DFV), founded by husband and wife Kristin Dolan  and James Dolan, has acquired Analytics Media Group, a data analytics and technology business with political, marketing and analytics expertise. 

605 was subsequently created through this acquisition and access to set-top box data from a network of partners throughout the country. 

Kristin Dolan, founder and CEO of 605, was previously COO of Cablevision Systems Corporation, while Tatta, co-founder and president of 605, was president of Cablevision Media Sales. 

“Our experience in the industry tells us there are major gaps in audience measurement and television analytics in the current marketing and programming landscape,” said Dolan.

“The acquisition of AMG and the subsequent launch of 605 immediately establishes a company with real scale, significant resources, profound analytic capabilities, extensive set-top box data and management experience."