DoCoMo and Intage plan research joint venture
The plan seems to involve installing software meters on the smartphones owned by DoCoMo subscribers to collect information on when, where and how new products are selling, with Intage analysing the data to produce market reports.
DoCoMo will own 51% of the joint venture and Intage the remainder. The two firms are said to be considering using the same approach in other Asian markets after the Japanese launch in March. Click here for the Nikkei report.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments