The newsletter, called Understanding people at scale, will aim to help market researchers understand the shifts in the industry caused by AI, and how the industry can adapt to the technology.

Subject areas covered by the newsletter include the future of research methods, AI-enabled analysis, the economics of research businesses and the implications for agencies and insight teams.

Bock said: “AI is going to change much more than how quickly we analyse a survey or write a report.

“It changes what research can be, what clients will pay for and where researchers create value. I wanted somewhere to work through those questions properly.”