NEWS15 January 2019 taps into empathy with Pulse

News North America

US – Online research platform has released a tool to build consumer empathy quickly and at scale by helping marketers talk to consumers frequently called Pulse.


The Pulse programme allows for live video conversations directly between consumers and marketers. Regular conversations with global consumers can be scaled across geographies and teams so that all marketers within an organisation can build and strengthen consumer empathy.

Zach Simmons, founder and CEO of, said: “With our online video platform and network of global research experts, we have been helping brands develop consumer empathy and discover insights for years. And now we have taken our learnings from thousands of consumer conversations with the world’s largest brands and packaged them in a scalable programme that reduces the friction and the cost of building and maintaining a consumer empathy programme.”