Digital’s share of global ad spend to reach 30% in 2015
The 2015 Global Advertising Revenue Forecast from media investment agency Magna Global predicted that global ad revenue would increase by 4.8% to reach $536bn in 2015.
The report also claims that digital’s share of this expenditure would reach 30% in 2015. It has been one of the fastest growing sectors this year, showing a 17% rise in 2014 to a total of $142bn, and a growth of 15% projected for 2015.
Full findings can be found here.
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