DigitalMR announces advisory board

The board consists of Masmi CEO Nicos Rossides, whose firm owns a stake in DigitalMR; Steve Alexander, president of customer analytics software company Serendio; Stavros Hadjiyiangou, a partner at Bond Groups Partners; entrepreneur Neil Everitt, Magnum.com director Simon Preston; and Peter Nathanial of Impala Partners.

Preston said: “It’s clear to me that the web is the place for market research to capture the early waves of trends, feelings and peoples’ responses to services, products and issues. Gaining insight from the digital world to help business make smart decisions, earlier than their competitors is the business of DigitalMR.”

DigitalMR was launched in August by Michalis Michael (pictured), who joined from Masmi in April.