NEWS22 October 2010

DigitalMR announces advisory board

People UK

UK— Web-based research and customer listening agency DigitalMR has formed an advisory board to provide governance and oversee the growth of the company.

The board consists of Masmi CEO Nicos Rossides, whose firm owns a stake in DigitalMR; Steve Alexander, president of customer analytics software company Serendio; Stavros Hadjiyiangou, a partner at Bond Groups Partners; entrepreneur Neil Everitt, director Simon Preston; and Peter Nathanial of Impala Partners.

Preston said: “It’s clear to me that the web is the place for market research to capture the early waves of trends, feelings and peoples’ responses to services, products and issues. Gaining insight from the digital world to help business make smart decisions, earlier than their competitors is the business of DigitalMR.”

DigitalMR was launched in August by Michalis Michael (pictured), who joined from Masmi in April.