NEWS24 April 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS24 April 2014
US — Difficulty in measuring offline WOM is seen as an obstacle for 89% of marketers, according to a recent survey.
The survey, sponsored by the American Marketing Association (AMA) and the Word of Mouth Marketing Association (WOMMA) and conducted by Decipher in autumn 2013, gathered the views of 328 marketing executives.
Half of all respondents saw difficulty in measuring offline WOM as a ‘major obstacle’, while 39% saw it as a ‘minor obstacle’.
Other findings are as follows:
Full findings can be found here.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
“I wrote down a list of things that matter to me, in four categories – relationships, health, leisure and work. I d… https://t.co/MalB9p0olB
The number of profit warnings issued by UK-listed companies increased by 50% year-on-year in 2022, according to res… https://t.co/arjNoUjS2z
Cynozure bolsters US team https://t.co/eXWTCHXiKx #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Qualitative Associate Director – Public, Charity & Government clients – Strategy & Insight
£50–60,000 + great benefits!
Hasson Associates
Qual RM/AD
£45000–60000
Spalding Goobey Associates
Senior Quantitative Consultant (RM/AD) – Strategic Growth Consultancy
£45 – 65,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
LAUNCHED Digital Ethnography 2023 23/03/23 9:30-16:35 ℹ️ Info + ticket: https://t.co/h3nN451Fgi Join us to ga… https://t.co/svXukMaxbS
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments