Dieringer Research acquires Lein/Spiegelhoff customer base
Lein/Spiegelhoff, which had a focus group facility in Milwaukee, was established in 1972 but the owners have decided to shut the business.
As a result of the closure Dieringer will take over the fieldwork agency’s client base. Dieringer said it is “already having discussions” with Lein/Spiegelhoff clients about offering its own range of services on top of fieldwork.
Dieringer president Lanie Johnson (pictured) said: “How exciting this acquisition is. It dovetails perfectly with the construction of our new state-of-the-art focus group research centre at our Brookfield headquarters.”
Chuck Spiegelhoff, president of Lein/Spiegelhoff, said he was “excited” about transferring the firm’s customers to the Dieringer Research Group.
Terms of the deal were not disclosed.
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