NEWS18 January 2013

Dentsu launches digital insights agency 360i in UK

Features UK

UK — Dentsu is launching its digital insights agency 360i in the UK, in partnership with its UK search marketing agency Steak. The new office is 360i’s sixth, but its first outside of the US.

Rob Connolly (pictured), Dentsu’s former chief development officer, has been appointed as UK managing director of 360i. He reports to Oliver Bishop, CEO of Steak Group, who takes on additional responsibility as CEO of newly-formed 360i Europe.

Bryan Wiener, CEO of 360i and chairman of Dentsu North America, said: “This expansion is a direct result of strong demand from our clients to increase our footprint and breadth of services abroad. We’re already working with a handful of clients in the UK and having a local presence will immediately bolster our ability to meet their needs.”

Japanese marketing services company Dentsu is set to complete its acquisition of media buying and digital marketing group Aegis for £3.16bn within the next month. The deal includes the Aztec scan-data business and the Aevolve marketing effectiveness company.