NEWS6 November 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS6 November 2009
JAPAN— Ad agency Dentsu has agreed a tie-up with research firm Intage with the aim of developing new marketing intelligence offers.
The partnership will focus principally on two areas: data integration and analysis, and the development of forecasting and evaluation models.
In a statement Dentsu said: “The tie-up aims to offer enhanced support of the improved accuracy of decision making, improved speed and operational efficiency and implementation of highly effective solutions in client companies’ business and marketing activites.”
Dentsu and Intage plan to go to market with the first fruits of their partnership from April 2010.
Related Articles
0 Comments