NEWS6 November 2009

Dentsu and Intage team for marketing intelligence offers

Asia Pacific New business

JAPAN— Ad agency Dentsu has agreed a tie-up with research firm Intage with the aim of developing new marketing intelligence offers.

The partnership will focus principally on two areas: data integration and analysis, and the development of forecasting and evaluation models.

In a statement Dentsu said: “The tie-up aims to offer enhanced support of the improved accuracy of decision making, improved speed and operational efficiency and implementation of highly effective solutions in client companies’ business and marketing activites.”

Dentsu and Intage plan to go to market with the first fruits of their partnership from April 2010.