NEWS17 June 2020

Demandbase acquires Engagio

B2B M&A News North America

US – Account-based marketing platform Demandbase has bought B2B engagement firm Engagio.

The acquisition will help Demandbase grow revenues above $100m and help develop future B2B marketing technology platforms, according to the company.

Staff at Engagio team will immediately join Demandbase, with Engagio’s Founders, Jon Miller and Brian Babcock, becoming Demandbase’s chief product officer and chief technology officer respectively.