NEWS11 July 2019
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
CANADA – Data collection firm Delvinia has formed a strategic partnership with sample, fieldwork and technology firm Research for Good as it looks to expand internationally.
Delvinia wants to strengthen its automated market research platform, Methodify, by integrating Research for Good’s automation and data collection tools and technologies.
Launched in 2018, Methodify can test consumer feedback on elements including product concepts, pricing strategies and advertising campaigns. Research For Good’s automation technologies will speed up Delvinia’s ability to merge client research methodologies and data collection technologies within the platform.
The agreement will also help to scale Delvinia’s data collection businesses globally through operational efficiencies. Delvinia owns AskingCanadians and AskingAmericans, among other businesses.
Adam Froman, chief executive of Delvinia (pictured), said: “In Research For Good we’ve found a technology partner that, like us, want to be a market leader driving the industry forward through innovations in research technology.”
Baillie Buchanan, co-founder and chief revenue officer of Research For Good, added: “While Research For Good is known for our online sample and being socially responsible, we have built our business on a world-class technology platform and are thrilled that Delvinia sees the benefit of licensing it to power Methodify.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Jen Heape, @VixenLabs: "You should be worried about your entire data footprint. The horse has bolted, but we need t… https://t.co/X9w2UiEvuQ
WPP buys influencer marketing agency Obviously https://t.co/bwRPEKa0i3 #mrx #marketresearch
Merkle to handle Standard Life pensions & savings CX https://t.co/7Sd6BImYFH #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Junior Project Manager – Tech Research Agency
£23000–27500
The Horticultural Trades Association
Senior Market Research Executive
up to £32,000 DOE
Resources Group
Mixed Methods Research Manager / Lead – Strategy Consulting (Corporate, Public and Third sectors)
£Excellent + Benefits + Bonus
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
The Market Insight Forum takes place at the wonderful Savoy Place, London on 7 Junehttps://t.co/uK1jTPEpAk Registe… https://t.co/XKVI5XZS8H
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments