NEWS22 March 2011

Delvinia makes social media connections with Environics

Data analytics North America

CANADA— Delvinia has linked its social media survey AskingCanadians to the PrizmC2 segmentation system run by Environics Analytics in a bid to help marketers target consumers according to their social media habits.

Respondents to Delvinia’s survey have been classified according to 66 different lifestyle types, while the survey contains 340 variables on social media usage.

Delvinia CEO Adam Froman said: “Linking our survey data with PrizmC2 data will enable organisations to significantly enhance their understanding of the social media habits of key consumer groups”.