NEWS23 July 2021

Delineate’s McDonald joins M/A/R/C

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US – Insights and strategy consulting company M/A/R/C has appointed Jeff McDonald as senior vice-president of account management and promoted Brad Seipel to executive vice-president.

Jeff McDonald and Brad Seipel

McDonald (pictured, left) joins M/A/R/C from Delineate, where he was chief executive and chief revenue officer, Americas. He was previously president of the Americas and Apac for System 1 Research and senior vice-president at Nielsen Neuro.

He will work to expand the company’s services and client offer and its ability to meet the needs of its client base.

Seipel (pictured, right), who has been with the company since 2012, has been promoted to executive vice-president and will also continue in his role as group director of account management.

Seipel said: "Jeff’s diverse background in the various methodologies and categories will benefit our clients, providing a wealth of knowledge and expertise."

Commenting on Seipel’s promotion, Randy Wahl, president, M/A/R/C, said: "Brad’s leadership and energy in identifying and moving forward strategies have significantly improved our competitive position and relevance with clients and industry partners."