NEWS10 September 2019
UK – Insights and data firm delineate has released bertie, an audience planning tool specifically for B2B marketers.
Developed for B2B agencies and marketers to improve the accuracy of B2B marketing campaigns, it includes data on decision-making responsibility, business attitudes and media consumption.
The tool is currently available in the UK and the US markets, with more planned for 2020.
Ben Leet, chief customer officer at delineate, said: “Clients had told us that B2B audience planning data was very thin on the ground, and they were often relying on guesswork or proxy data to build their campaigns. With bertie, they now have always-on access to accurate B2B data to drive their campaigns more effectively”.
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