Through the agreement, Decision Analyst will be able to combine samples from Disqo’s audience with Decision Analyst’s online samples of American consumers.

Decision Analyst conducts studies on marketing strategy and optimisation, market segmentation and new product development.

Disqo’s audience platform is curated through its consumer-facing brand Survey Junkie.

Jerry W. Thomas, president and chief executive, Decision Analyst, said: “We chose to partner with Disqo because of its leadership in fraud detection technology, its large and continuously updated US panel, and its advanced sampling systems.”