NEWS29 March 2021

Decision Analyst and Disqo partner on sample

News North America

US – Marketing research company Decision Analyst has partnered with insights platform Disqo to integrate its sampling technology.

Through the agreement, Decision Analyst will be able to combine samples from Disqo’s audience with Decision Analyst’s online samples of American consumers.

Decision Analyst conducts studies on marketing strategy and optimisation, market segmentation and new product development.

Disqo’s audience platform is curated through its consumer-facing brand Survey Junkie.

Jerry W. Thomas, president and chief executive, Decision Analyst, said: “We chose to partner with Disqo because of its leadership in fraud detection technology, its large and continuously updated US panel, and its advanced sampling systems.”