NEWS16 January 2014

Decipher signs MRDC for Beacon push in Asia

Asia Pacific North America Technology

US/THAILAND — Market research software and services firm Decipher has entered into a reseller agreement with MRDC, to push the former’s online survey programming and reporting platform, Beacon, into southeast Asian markets.

In a statement, US-based Decipher said: “Beacon fills MRDC’s need to offer an online data collection platform to its clients, and it fits in a changing marketplace in Asia.

“The Asian market is swiftly advancing in the online (and soon, mobile) data collection space, using new services and technologies. MRDC believe that Beacon’s comprehensive suite of tools will suit the Asian marketplace well, especially as online market research continues to grow.”

MRDC has its own suite of products, including its flagship MRDCL, a tabulation software programme; QPS, which handles paper, CAPI and CATI surveys; and Intellex, which focuses on report automation both offline and online.