NEWS3 August 2012

Davis-Swing joins MediaVest as analytics director

North America People

US— MediaVest USA has hired Larry Davis-Swing as senior vice president and director of analytics, reporting to CEO Brian Terkelsen.

Davis-Swing joins the media agency from SymphonyIRI, where he was analytics lead for the product innovation group and chief analytics consultant for all clients.

Prior to that he was executive director of marketing intelligence at Omnicom’s digital agency Organic and managing director of analytics at MindShare.