NEWS24 January 2014

Datorama unveils cross-channel marketing analytics platform


US — Datorama has announced the full launch of its cross-channel marketing analytics platform.

The platform allows marketers and agencies to see their unified marketing data in one interface, as well as to isolate and visualise the impact of one channel across time.

“With so many different marketing channels and vehicles that didn’t exist 15 years ago, it can be difficult to pinpoint which advertising channels are delivering the best results,” said Ran Sarig, Datorama CEO.

“Datorama’s cross-channel marketing analytics platform enables understanding the relative impact of each channel in order to correctly attribute channel performance and optimize marketing spend and ROI across channels.”

More information can be found here.