NEWS31 July 2013

Datorama secured $3m in A round funding

Financials North America

US — Cross-channel marketing analytics platform provider Datorama has secured $3m in A round funding.

The funding was provided by Cedar Fund and Innovation Endeavours and will be used to support the continued development and marketing of the company’s self-service cross-channel marketing analytics platform.

“We invested in Datorama because their cross-channel marketing analytics platform delivers lifts of up to 90% in ROI by uncovering cross-channel synergies,” said Cedar Fund partner Motti Vaknin (pictured). “The only real alternative to Datorama – enterprise grade system integration – is both costly and time-consuming.”