NEWS5 March 2019

DataXu launches connected TV marketplace

Media News North America Technology

US – Marketing software firm Dataxu has launched an advanced inventory marketplace for connected TV, TotalTV.

Smart TV streaming video VOD_crop

The marketplace sees 40 million connected TV households in North America a month. It offers access to over 50 publishers and includes events, live action sports, and traditional broadcast and cable inventory.

DataXu has also launched a tool for agencies and marketers to buy inventory packages for advanced TV using its demand-side platform. Packages include long-form, full episode content; content streamed on mobile and desktop; and live TV.

Sandro Catanzaro, co-founder and chief innovation officer, DataXu, said the marketplace allows marketers to “find specific audiences no matter where they’re watching”.