DataXu launches connected TV marketplace
The marketplace sees 40 million connected TV households in North America a month. It offers access to over 50 publishers and includes events, live action sports, and traditional broadcast and cable inventory.
DataXu has also launched a tool for agencies and marketers to buy inventory packages for advanced TV using its demand-side platform. Packages include long-form, full episode content; content streamed on mobile and desktop; and live TV.
Sandro Catanzaro, co-founder and chief innovation officer, DataXu, said the marketplace allows marketers to “find specific audiences no matter where they’re watching”.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments