Surveyon Partners, dataSpring’s proprietary platform, will recruit, engage and manage panellists from the community. Teams from both companies have been working for more than a year integrating the platform and user profiling.

Ikuo Hagino, dataSpring CEO, said: “It’s tough to build an online research panel in Hong Kong because of its small population. That’s why it’s really important for us to build strong, long-term relationships with innovative and nimble partners who have a solid foothold in the market.”