NEWS9 December 2016

DataSpring extends Hong Kong panel

Asia Pacific New business News

HONG KONG – Global panel and survey software firm dataSpring has expanded its coverage in Hong Kong by partnering with an online community.

hong kong skyline at night

Surveyon Partners, dataSpring’s proprietary platform, will recruit, engage and manage panellists from the community. Teams from both companies have been working for more than a year integrating the platform and user profiling.

Ikuo Hagino, dataSpring CEO, said: “It’s tough to build an online research panel in Hong Kong because of its small population. That’s why it’s really important for us to build strong, long-term relationships with innovative and nimble partners who have a solid foothold in the market.”