NEWS16 January 2017

DataSpring adds Korea to mobile survey app coverage

Asia Pacific Mobile News

SOUTH KOREA — DataSpring has launched a new mobile survey app, PanelNow, in Korea. 

Mobile laptop crop

This launch follows the development of the surveyon mobile app with Intage Singapore. Like surveyon, PanelNow is designed to be used by market researchers and panellists. 

The panel currently has over 1,000 active panellists. 

"We are excited to offer new mobile capabilities to our global clients," said Saehee Kim, dataSpring general manager in Korea.

"Many of our local clients conduct device neutral surveys to maximise feasibility, but we are seeing an increased demand for mobile-only projects. Building a strong mobile research panel in Korea is one of our key priorities this year."