NEWS29 November 2016

DataMentors acquires V12 Group

Data analytics M&A News North America

US – New Jersey-based marketing data provider V12 Group has been bought by marketing technology business DataMentors for an undisclosed amount.

Big data crop

The new company will rebrand as V12 Data and be led by DataMentors’ CEO, Anders Ekman.

This follows DataMentors’ purchase of marketing data provider Relevate Group in 2015 as part of its strategy to become a leading marketing data company.

Ekman said: “V12 Group has established a market-leading position in providing brands with rich data sets including consumer and digital data powered by a strong technology platform. This acquisition is a great opportunity to combine V12 Group’s assets with DataMentors’ powerful data products such as Relevate Auto, Telematch, and our first party data management business.”

V12 was represented by investment bank JEGI.