Datamatics hires head of strategic partnerships

Waller was previously global chief operating officer at Hall & Partners, and has also worked for GfK and Synovate.

He has more than 30 years of experience in the market research industry, and will focus on engagement with the chief experience officer community worldwide.

Sandeep Arora, executive vice-president and global head of research and analytics solutions at Datamatics, said: “In addition to being a world-class leg spin bowler, Andy brings a wealth of experience in the market research domain.

“We are delighted to bring him on board as we help MR agencies transform to perform. His in-depth experience of implementing growth strategies and technology-enabled operational efficiencies will prove an invaluable resource to our clients.”