DataDiggers has designed the ‘Syntheo’ platform with the aim of helping researchers simulate audience responses, test hypotheses and study hard-to-reach segments using AI persona modelling.  

The platform uses large language models (LLMs) to generate synthetic survey responses based on audience profiles. It includes the ability to design AI personas tailored to a target audience.

DataDiggers said synthetic insights should not be treated as a substitute for traditional data collection but that synthetic approaches offer a tool for ‘early-stage exploration’ and testing hypotheses.

Chief executive Daniel Dunose said: “Whether it’s testing a new product concept, refining survey wording, or simulating how a niche group might respond, synthetic insights give teams a strategic head start.”

DataDiggers, based in Bucharest, specialises in technology-based insights solutions. The company has research capacity in 65 countries.