The tool, called Quality Interception Point (QuIP), will use AI algorithms and an understanding of respondent personas to support access to good quality data.

QuIP will focus on helping researchers and developers in the market research, insights, AI and large language model (LLM) training industries.

Rich Silva (pictured), president at RFG, said: “By harnessing the power of AI and persona-driven insights, while steadfastly respecting the human providing their data, we’re addressing a critical challenge across market research, insights, AI and LLM training.”