The DM Trust Home Learning Fund will help people out of work, either permanently or temporarily, access fully-funded training and professional qualifications.

The DM Trust, a charitable organisation that provides funding and support to projects across the data and marketing industry, and the IDM, which is part of the Data and Marketing Association, have both invested an initial £100,000 into the fund.

Matt Housden, chair of the DM Trust, said: “We remain committed to supporting both marketing professionals and businesses during these challenging times.

“With around 46% of companies furloughing staff, this presents an opportunity for individuals to upskill and keep their marketing minds fresh to remain effective on their return to work.”

Andy Dorling, general manager at the IDM, said: “We wanted to spearhead an initiative that would add value to both the individual and the data and marketing industry.

“This new fund gives us a real chance to aid the wellbeing of people affected by the economic crisis, at a time of physical separation.”