6 June 2009
Dan Ariely on predictable irrationality
Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it’s fine to cheat or steal (sometimes).
Research studies help make his point that we’re predictably irrational — and can be influenced in ways we can’t grasp. Dan was chosen as one of our Big Thinkers in the May issue of Research.
Video:
Dan Ariely
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