Customer feedback firm Allegiance scores $12m funding

Allegiance’s web-based system provides business intelligence based on customer feedback from sales and CRM data, online and telephone surveys and social media sources.

Rembrandt Venture Partners and Allegis Capital also participated in the funding round.

The company said it will use the investment to develop new products and services for automating data analysis and delivery of results. It also plans to expand its sales and marketing efforts.

President and CEO Adam Edmunds said: “We are thrilled to have these industry leaders validate Allegiance’s technology and its business strategy by investing in the company.”

El Dorado also recently invested in online research start-up Motista.