Crowd DNA heads down The Rabbit Hole
The Rabbit Hole has a network of 1,300 creative people from 49 countries – including editors, filmmakers, musicians and street performers – to spot trends and support clients in branding work.
Crowd DNA founder Andy Crysell said: “We’re delighted to confirm this partnership. As it stands, around 30% of our work is international and The Rabbit Hole provides us with an exciting and innovative research method with which to bolster our offering in this area.”
The firm will offer The Rabbit Hole’s network available to its clients for trend spotting and analysis, crowdsourcing, co-creation and product and communications development.
Samina Virani, founder of The Rabbit Hole, said the deal offers the company “an elevated platform to expand our research, content and community offerings”.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments