Crowd DNA adds to futures and quant

Boerboom and Graham both join as senior consultants. Boerboom was previously at Space Doctors while Graham has been working as a freelance cultural analyst on trends and futures projects for a number of agencies.

They will both be part of Crowd DNA’s recently launched specialism – futures, semiotics & listening – which blends trends and cultural understanding, semiotics analysis and social media-based research.

Cheese (pictured) has joined from MindMover to be Crowd DNA’s director of quant and analytics. At MindMover – previously known as Tpoll – she was head of insight.